One key of social media marketing is diversified visual content. How are you shaking things up? Doing something new? GIFs are one of my favorite ways to do this. Other types of visual content include videos, photos, cinemagraphs, infographics, memes and more. Below are some of my favorite gifs I've created for businesses and non-profits to highlight events like conference countdowns, new websites, blogs, accomplishments and promotions.